New York S09365 mandates that advertised discounted prices must genuinely reflect a reduction from a bona fide regular price.

New York S09365 amends the general business law to ensure that any advertised discounted price of a good or service must be a reduction from a bona fide regular price. This law prohibits false advertising by requiring that the advertised discounted price must be less than the regular price, and any reduction amount must be calculated based on the regular price. It also prohibits advertising the original price unless it was the bona fide regular price. This provision does not apply to clearance sales, liquidation sales, or discontinued product sales.

New York S09365 mandates that advertised discounted prices must genuinely reflect a reduction from a bona fide regular price.

New York S09365 amends the general business law to ensure that any advertised discounted price of a good or service must be a reduction from a bona fide regular price. This law prohibits false advertising by requiring that the advertised discounted price must be less than the regular price, and any reduction amount must be calculated based on the regular price. It also prohibits advertising the original price unless it was the bona fide regular price. This provision does not apply to clearance sales, liquidation sales, or discontinued product sales.