New York S08623 prohibits surveillance pricing and data collection for such pricing, with exceptions for bona fide discounts.
New York S08623 bans the use of surveillance pricing, which involves setting different prices for the same goods or services based on personal data. It also prohibits the collection, use, retention, or sharing of data to facilitate surveillance pricing. Exceptions include bona fide discounts offered to all eligible consumers, such as those based on loyalty programs or anniversary of membership. The attorney general can enforce this law, with penalties for violations. The act takes effect 180 days after becoming law.
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