Preventing Algorithmic Pricing Discrimination Act requires disclosure of algorithmically set prices.
The Preventing Algorithmic Pricing Discrimination Act mandates that any advertisement, display, image, offer, or announcement of personalized algorithmic pricing must include a clear and conspicuous disclosure stating, "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The act prohibits the use of protected class data in setting prices for goods or services, ensuring that no individual or group is denied access or offered different prices based on such data. Violations can result in civil penalties and legal actions. The act does not apply to insurers or financial services.
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