New York S02539 requires retailers to post warning signs about tracking and collecting customers' biometric data through electronic devices, with.

New York S02539 amends the general business law to mandate that retailers conspicuously post warning signs at each entrance if they track or collect customers' biometric data through electronic devices. The signs must be in plain language and provide information on opting out of data collection, if applicable. Retailers violating this requirement face civil penalties, increasing with each subsequent violation. The law does not apply to cameras and technology solely used for video surveillance to ensure store security.

New York S02539 requires retailers to post warning signs about tracking and collecting customers' biometric data through electronic devices, with.

New York S02539 amends the general business law to mandate that retailers conspicuously post warning signs at each entrance if they track or collect customers' biometric data through electronic devices. The signs must be in plain language and provide information on opting out of data collection, if applicable. Retailers violating this requirement face civil penalties, increasing with each subsequent violation. The law does not apply to cameras and technology solely used for video surveillance to ensure store security.