New York gift certificate scam prevention act requires sellers to follow specific sale, security, and record-keeping requirements for gift.
The New York gift certificate scam prevention act amends the general business law to establish requirements for sellers of gift certificates. It mandates that gift certificates conceal all visible numbers used for balance inquiries or manual entry redemption, unless they incorporate technology to prevent activation. Sellers must record and maintain specific transaction details for three years, including the consumer's signature. The act also requires merchants to train employees on identifying and responding to gift certificate scams. It takes effect September 1, 2026.
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