New York S00397 regulates false or misleading food advertisements targeting children, providing enforcement and a private right of action.

New York S00397 amends the general business law, agriculture and markets law, and public health law to regulate false or misleading food advertisements targeting children. It establishes factors to determine if an advertisement is misleading, including subject matter, visual content, use of bright colors, and presence of child-oriented incentives. The bill provides for enforcement and a private right of action. It aims to protect children from misleading marketing that can lead to lifelong unhealthy habits and aligns with the goals of the Convention on the Rights of the Child.

New York S00397 regulates false or misleading food advertisements targeting children, providing enforcement and a private right of action.

New York S00397 amends the general business law, agriculture and markets law, and public health law to regulate false or misleading food advertisements targeting children. It establishes factors to determine if an advertisement is misleading, including subject matter, visual content, use of bright colors, and presence of child-oriented incentives. The bill provides for enforcement and a private right of action. It aims to protect children from misleading marketing that can lead to lifelong unhealthy habits and aligns with the goals of the Convention on the Rights of the Child.