New York A11066 mandates social-media platforms to prevent, detect, and remove fraudulent ads, and establish advertiser-vetting obligations.

New York A11066 requires social-media platforms to prevent, detect, and remove fraudulent advertisements. The bill mandates platforms to verify advertiser identities, review ads before publication, and maintain records of vetting activities. Platforms must promptly remove fraudulent ads upon discovery and report to the attorney general. The attorney general will publish an annual summary of platform compliance and enforcement actions. Violations constitute deceptive acts, with civil penalties up to $5,000 per ad, or $10,000 for willful, repeated, or reckless violations.

New York A11066 mandates social-media platforms to prevent, detect, and remove fraudulent ads, and establish advertiser-vetting obligations.

New York A11066 requires social-media platforms to prevent, detect, and remove fraudulent advertisements. The bill mandates platforms to verify advertiser identities, review ads before publication, and maintain records of vetting activities. Platforms must promptly remove fraudulent ads upon discovery and report to the attorney general. The attorney general will publish an annual summary of platform compliance and enforcement actions. Violations constitute deceptive acts, with civil penalties up to $5,000 per ad, or $10,000 for willful, repeated, or reckless violations.