New York A09396 prohibits electronic shelving labels, digital shelf display technology, and surveillance pricing in food and drug retail.

New York A09396, known as the "Protecting Consumers and Jobs from Discriminatory Pricing Act," prohibits food and drug retail establishments from using electronic shelving labels, digital shelf display technology, and surveillance pricing. The bill defines surveillance pricing as setting prices based on personal data to offer different prices to different consumers. It also prohibits using protected class data to set prices if it results in withholding or denying accommodations, advantages, or privileges.

New York A09396 prohibits electronic shelving labels, digital shelf display technology, and surveillance pricing in food and drug retail.

New York A09396, known as the "Protecting Consumers and Jobs from Discriminatory Pricing Act," prohibits food and drug retail establishments from using electronic shelving labels, digital shelf display technology, and surveillance pricing. The bill defines surveillance pricing as setting prices based on personal data to offer different prices to different consumers. It also prohibits using protected class data to set prices if it results in withholding or denying accommodations, advantages, or privileges.