New York A09349 prohibits surveillance pricing and related data practices by entities and service providers.

New York A09349 amends the general business law to prohibit entities and service providers from using surveillance pricing, which involves setting prices based on personal data. The bill also bans the collection, use, retention, or sharing of personal data for surveillance pricing. Exceptions include bona fide custom discounts for loyalty programs, prior purchase history, voluntary self-identification, and certain discounts for new customers on online marketplaces. Enforcement is handled by the attorney general, who can seek injunctions and civil penalties for violations.

New York A09349 prohibits surveillance pricing and related data practices by entities and service providers.

New York A09349 amends the general business law to prohibit entities and service providers from using surveillance pricing, which involves setting prices based on personal data. The bill also bans the collection, use, retention, or sharing of personal data for surveillance pricing. Exceptions include bona fide custom discounts for loyalty programs, prior purchase history, voluntary self-identification, and certain discounts for new customers on online marketplaces. Enforcement is handled by the attorney general, who can seek injunctions and civil penalties for violations.