New York A09348 prohibits online retailers from basing reference prices on hardware, software, or geolocation of an online device.
New York A09348 amends the general business law to prohibit online retailers from basing reference prices on the hardware, software, or geolocation of an online device. This means that online retailers cannot use a consumer's device characteristics or location to set prices. Exceptions are made for bona fide discounts, sales, coupons, promotions, or other discounts. The bill defines "online device" as a physical object that communicates through the internet or short-range wireless technology. The law aims to prevent price discrimination based on device attributes or location.
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