New York A09091 requires search engines to inform users when displaying information generated by artificial intelligence.
New York A09091 amends the general business law to mandate that search engines inform users when displaying information generated by artificial intelligence. The disclosure must be in clear, plain language, directly above the information and as a watermark across it. Violations of this requirement are punishable by a civil penalty of up to five thousand dollars. The act defines "artificial intelligence" as a machine-based system that makes predictions, recommendations, or decisions using machine- and human-based inputs. The law is set to take effect ninety days after it becomes a statute.
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