New York S08420 mandates disclosure of synthetic performers in advertisements and imposes penalties for non-compliance.

New York S08420 amends the general business law to require advertisements to disclose the use of synthetic performers. A synthetic performer is defined as a digitally created asset intended to mimic a human performer. The bill imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation. This requirement does not apply to audio advertisements or when artificial intelligence is used solely for language translation. The law aims to ensure transparency in advertising practices involving synthetic content.

New York S08420 mandates disclosure of synthetic performers in advertisements and imposes penalties for non-compliance.

New York S08420 amends the general business law to require advertisements to disclose the use of synthetic performers. A synthetic performer is defined as a digitally created asset intended to mimic a human performer. The bill imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation. This requirement does not apply to audio advertisements or when artificial intelligence is used solely for language translation. The law aims to ensure transparency in advertising practices involving synthetic content.