New York S07573 requires digital coupons to be made available in paper form of identical value.
New York S07573 amends the general business law to mandate that retailers offering digital coupons must also provide consumers with paper coupons of identical value. The bill defines "digital coupon" as a store coupon, rebate, or similar instrument offered online. Violations of this provision are subject to civil penalties, up to $2,500 for a first offense and up to $5,000 for subsequent offenses, enforced by the division of consumer protection.
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