Establishes the "It's Your Data Act" to provide protections and transparency in the collection, use, retention, and sharing of personal information.

The "It's Your Data Act" aims to enhance privacy protections for New York residents by establishing clear guidelines for businesses regarding the collection, use, retention, and sharing of personal information. The act mandates businesses to obtain consumer consent before collecting or sharing personal data, except in specific circumstances. Consumers have the right to request deletion of their personal information and access details about how their data is shared. Businesses must implement reasonable security measures and cannot discriminate against consumers for exercising their rights.

Establishes the "It's Your Data Act" to provide protections and transparency in the collection, use, retention, and sharing of personal information.

The "It's Your Data Act" aims to enhance privacy protections for New York residents by establishing clear guidelines for businesses regarding the collection, use, retention, and sharing of personal information. The act mandates businesses to obtain consumer consent before collecting or sharing personal data, except in specific circumstances. Consumers have the right to request deletion of their personal information and access details about how their data is shared. Businesses must implement reasonable security measures and cannot discriminate against consumers for exercising their rights.