Enacts the "digital fairness act" to protect New Yorkers' personal information and biometric data.

The Digital Fairness Act requires entities conducting business in New York and maintaining personal information of 500 or more individuals to provide meaningful notice about their use of personal information. It establishes unlawful discriminatory practices relating to targeted advertising. The act mandates that entities obtain freely given, specific, informed, and unambiguous opt-in consent from individuals before processing their personal information. It also prohibits entities from sharing device identifiers with third parties without consent.

Enacts the "digital fairness act" to protect New Yorkers' personal information and biometric data.

The Digital Fairness Act requires entities conducting business in New York and maintaining personal information of 500 or more individuals to provide meaningful notice about their use of personal information. It establishes unlawful discriminatory practices relating to targeted advertising. The act mandates that entities obtain freely given, specific, informed, and unambiguous opt-in consent from individuals before processing their personal information. It also prohibits entities from sharing device identifiers with third parties without consent.