New York S04270 establishes the online consumer protection act, requiring advertising networks to disclose their privacy policies and data practices.

New York S04270, the online consumer protection act, mandates that advertising networks display clear and conspicuous notices on their websites about their privacy policies and data collection practices related to advertising. The act also requires publishers who contract with advertising networks to inform consumers about the data collection and use practices of these networks. If the advertising network engages in online preference marketing, both the network and the publisher must describe the option to opt-out.

New York S04270 establishes the online consumer protection act, requiring advertising networks to disclose their privacy policies and data practices.

New York S04270, the online consumer protection act, mandates that advertising networks display clear and conspicuous notices on their websites about their privacy policies and data collection practices related to advertising. The act also requires publishers who contract with advertising networks to inform consumers about the data collection and use practices of these networks. If the advertising network engages in online preference marketing, both the network and the publisher must describe the option to opt-out.