New York S01228 requires advertisements to disclose the use of a synthetic performer and imposes penalties for non-compliance.

New York S01228 amends the general business law to mandate that advertisements must disclose the use of a synthetic performer. A synthetic performer is defined as a digitally created asset intended to mimic a human performer. The bill imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation. This requirement applies to advertisements in newspapers, magazines, publications, radio, and television, unless the use of the synthetic performer is consistent with its use in the expressive work.

New York S01228 requires advertisements to disclose the use of a synthetic performer and imposes penalties for non-compliance.

New York S01228 amends the general business law to mandate that advertisements must disclose the use of a synthetic performer. A synthetic performer is defined as a digitally created asset intended to mimic a human performer. The bill imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation. This requirement applies to advertisements in newspapers, magazines, publications, radio, and television, unless the use of the synthetic performer is consistent with its use in the expressive work.