New York S00798 promotes local small businesses listed on the registry of historic businesses through the "I Love NY" brand.
New York S00798 amends the economic development law to promote local small businesses listed on the registry of historic businesses as part of the "I Love NY" brand. The bill directs the Department of Economic Development to create guidelines for the brand's use, including measures for niche and thematic marketing efforts. It also mandates the creation of a grant program to encourage an integrated thematic approach to tourism promotion, providing state matching funds to eligible entities.
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