A10611

Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.

Chamber Passed·6/2/26

Exempts digital advertisements from insurer name and office location requirements.

New York A10611 amends the insurance law to exempt digital advertisements from the requirement that they include the full name and principal office location of the insurer. This change applies to communications delivered by electronic means, such as websites, text messages, emails, or chat rooms, intended for marketing, solicitation, or information dissemination. The amendment takes effect immediately.

Included in complete analysis

  • Overview
  • Core Provisions
  • Implementation
  • Impact
  • Legal Framework
  • Critical Issues

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Where it stands

Last
Passed the Assembly · 27–0 · Jun 2
Current
Rules Committee
Next
Senate floor vote

Sponsors

DD
2
0
Democratic CaucusRepublican Caucus

Roll Call Votes

27 Yea

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0 Nay

4 Absent

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Calendar

Jun 2

12:00 AM

Assembly Rules Committee Hearing

May 20

12:00 AM

Assembly Insurance Committee Hearing

History

Jun 2

Assembly

reported

Jun 2

Assembly

rules report cal.367

Jun 2

Assembly

ordered to third reading rules cal.367