New York A10069 mandates that advertisements for discounted prices must reflect actual reductions from bona fide regular prices.

New York A10069 amends the general business law to ensure that advertisements for discounted prices of goods or services must genuinely reflect reductions from bona fide regular prices. This means that the advertised discounted price must be lower than the regular price that the item was openly offered for a substantial period. The law also prohibits advertising the amount of the discount or the original price unless it is based on the bona fide regular price. This provision does not apply to sales characterized as "clearance sales," "liquidation sales," or "discontinued product sales.

New York A10069 mandates that advertisements for discounted prices must reflect actual reductions from bona fide regular prices.

New York A10069 amends the general business law to ensure that advertisements for discounted prices of goods or services must genuinely reflect reductions from bona fide regular prices. This means that the advertised discounted price must be lower than the regular price that the item was openly offered for a substantial period. The law also prohibits advertising the amount of the discount or the original price unless it is based on the bona fide regular price. This provision does not apply to sales characterized as "clearance sales," "liquidation sales," or "discontinued product sales.