New York A08887 requires advertisements to disclose the use of a synthetic performer and imposes penalties.

New York A08887 amends the general business law to mandate that advertisements must disclose the use of a synthetic performer. A synthetic performer is defined as a digitally created asset intended to mimic a human performer. Violators face a $1,000 civil penalty for a first offense and $5,000 for subsequent violations. Exemptions include audio advertisements and those using AI solely for language translation. The law does not apply to advertisements for expressive works like movies and documentaries, provided the use of synthetic performers is consistent with their use in the work.

New York A08887 requires advertisements to disclose the use of a synthetic performer and imposes penalties.

New York A08887 amends the general business law to mandate that advertisements must disclose the use of a synthetic performer. A synthetic performer is defined as a digitally created asset intended to mimic a human performer. Violators face a $1,000 civil penalty for a first offense and $5,000 for subsequent violations. Exemptions include audio advertisements and those using AI solely for language translation. The law does not apply to advertisements for expressive works like movies and documentaries, provided the use of synthetic performers is consistent with their use in the work.