Preventing Algorithmic Pricing Discrimination Act requires disclosure of algorithmically set prices.
The Preventing Algorithmic Pricing Discrimination Act mandates that any person advertising, promoting, labeling, or publishing a statement, display, image, offer, or announcement of personalized algorithmic pricing using consumer data must include a clear and conspicuous disclosure. This disclosure must state that "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The act defines "personalized algorithmic pricing" as dynamic pricing derived from or set by an algorithm that uses consumer data, which may vary among individual consumers or consumer populations.
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