New York A04187 amends the cannabis law to allow specific advertising and marketing practices for licensed retail dispensaries.
New York A04187 amends the cannabis law by adding new rules and regulations for advertising and marketing of cannabis. These rules allow for signage on the exterior walls or windows of licensed retail dispensaries, signage in languages other than English, transparent window tinting, lighting in colors other than white, the use of loyalty programs, and distribution of flyers by dispensary employees. The changes are set to take effect immediately.
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