New York A04013 amends the general business law to prohibit certain unlawfully deceptive acts or practices involving environmental marketing claims.

New York A04013 amends the general business law by adding a new section 349-h, which prohibits certain unlawfully deceptive acts or practices involving environmental marketing claims. This includes making untruthful, deceptive, or misleading environmental marketing claims, such as paltering or reputational advertising that misleads consumers about the environmental impact of an industry, business, product, or service.

New York A04013 amends the general business law to prohibit certain unlawfully deceptive acts or practices involving environmental marketing claims.

New York A04013 amends the general business law by adding a new section 349-h, which prohibits certain unlawfully deceptive acts or practices involving environmental marketing claims. This includes making untruthful, deceptive, or misleading environmental marketing claims, such as paltering or reputational advertising that misleads consumers about the environmental impact of an industry, business, product, or service.