New York A04002 prohibits discriminatory advertisement practices in housing sales and rentals, empowering the Division of Human Rights to investigate.

New York A04002 amends the executive law to prohibit discriminatory advertisement practices in housing sales and rentals. It empowers the Division of Human Rights to investigate complaints about digital advertising platforms using targeting techniques that are discriminatory or have discriminatory effects. The bill defines "digital advertisement" and "targeting" and mandates a biennial review of targeting techniques to ensure compliance. The Division of Human Rights can audit underlying data and algorithms to enforce these provisions.

New York A04002 prohibits discriminatory advertisement practices in housing sales and rentals, empowering the Division of Human Rights to investigate.

New York A04002 amends the executive law to prohibit discriminatory advertisement practices in housing sales and rentals. It empowers the Division of Human Rights to investigate complaints about digital advertising platforms using targeting techniques that are discriminatory or have discriminatory effects. The bill defines "digital advertisement" and "targeting" and mandates a biennial review of targeting techniques to ensure compliance. The Division of Human Rights can audit underlying data and algorithms to enforce these provisions.