New York A03907 mandates the Metropolitan Transportation Authority to create a marketing program for corporate sponsorships of transit facility.
New York A03907 amends the public authorities law by requiring the Metropolitan Transportation Authority to establish a marketing program to solicit corporate sponsorships for naming rights of transit facilities. Corporations can bid on these naming rights. Revenues generated from these sponsorships will be deposited into the Metropolitan Transportation Authority Finance Fund. The Metropolitan Transportation Authority has the discretion to accept bids and contract for corporate sponsorships as it deems necessary.
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