Establishes the online consumer protection act; requires advertising networks to post privacy notices on their websites.

The bill establishes the online consumer protection act, which aims to safeguard consumers' privacy online. It mandates that advertising networks post clear and conspicuous notices on their websites about their privacy policies and data collection practices related to advertising. It also defines terms such as "online preference marketing" and "personally identifiable information." The attorney general can bring actions against violators to enjoin further violations and recover damages.

Establishes the online consumer protection act; requires advertising networks to post privacy notices on their websites.

The bill establishes the online consumer protection act, which aims to safeguard consumers' privacy online. It mandates that advertising networks post clear and conspicuous notices on their websites about their privacy policies and data collection practices related to advertising. It also defines terms such as "online preference marketing" and "personally identifiable information." The attorney general can bring actions against violators to enjoin further violations and recover damages.