New York A02381 mandates digital billboards to show each image for at least 60 seconds.
New York A02381 amends the general business law by adding a new section requiring digital billboards to display each image for a minimum of 60 consecutive seconds. The term "billboard" includes any stationary device intended to attract the attention of drivers. This law aims to ensure that drivers have sufficient time to view and process the information presented on digital billboards. The act will take effect 180 days after it becomes law.
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