New York A00606 mandates disclosure of synthetic performers in advertisements and sets penalties for non-compliance.
New York A00606 amends the general business law to require advertisements to disclose the use of synthetic performers. A synthetic performer is defined as a digitally created asset that creates the impression of a human performer. The bill imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation. This applies to advertisements and promotional materials for various audiovisual works, including motion pictures, television programs, and video games.
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