New York A00432 promotes local small businesses listed on the registry of historic businesses through the "I Love NY" brand.

New York A00432 amends the economic development law to promote local small businesses listed on the registry of historic businesses as part of the "I Love NY" brand. The bill directs the Department of Economic Development to create guidelines for the use of the brand, including measures to allow for the expansion of the brand to fit niche and thematic marketing efforts. The commissioner is directed to establish guidelines and an application process. The bill also includes reporting requirements for the department.

New York A00432 promotes local small businesses listed on the registry of historic businesses through the "I Love NY" brand.

New York A00432 amends the economic development law to promote local small businesses listed on the registry of historic businesses as part of the "I Love NY" brand. The bill directs the Department of Economic Development to create guidelines for the use of the brand, including measures to allow for the expansion of the brand to fit niche and thematic marketing efforts. The commissioner is directed to establish guidelines and an application process. The bill also includes reporting requirements for the department.