Maryland SB569 regulates online data privacy by limiting how businesses can collect, process, and share consumer data.

Maryland SB569 establishes strict limits on how businesses, known as controllers, can handle consumer data. Controllers cannot collect, process, or share sensitive data unless it is necessary for providing a requested product or service. Selling sensitive data is prohibited, as is processing data in a way that violates anti-discrimination laws. Additionally, controllers cannot use personal data for targeted advertising without consumer consent. The law also prohibits discrimination based on consumer rights and ensures equal access to goods and services.

Maryland SB569 regulates online data privacy by limiting how businesses can collect, process, and share consumer data.

Maryland SB569 establishes strict limits on how businesses, known as controllers, can handle consumer data. Controllers cannot collect, process, or share sensitive data unless it is necessary for providing a requested product or service. Selling sensitive data is prohibited, as is processing data in a way that violates anti-discrimination laws. Additionally, controllers cannot use personal data for targeted advertising without consumer consent. The law also prohibits discrimination based on consumer rights and ensures equal access to goods and services.