One Fair Price Act of 2025 prohibits surveillance-based price setting by businesses.

The One Fair Price Act of 2025 aims to prohibit businesses from using surveillance data to set different prices for the same or similar products or services. The Federal Trade Commission will enforce this prohibition, treating violations as unfair or deceptive practices. Injured individuals can bring civil actions in state or federal courts to seek injunctions, damages, and legal fees. Safe harbors exist for price differences based on reasonable costs, bona fide discounts, and loyalty programs. The Act does not apply to insurance or credit products.

One Fair Price Act of 2025 prohibits surveillance-based price setting by businesses.

The One Fair Price Act of 2025 aims to prohibit businesses from using surveillance data to set different prices for the same or similar products or services. The Federal Trade Commission will enforce this prohibition, treating violations as unfair or deceptive practices. Injured individuals can bring civil actions in state or federal courts to seek injunctions, damages, and legal fees. Safe harbors exist for price differences based on reasonable costs, bona fide discounts, and loyalty programs. The Act does not apply to insurance or credit products.