AI Advertising Disclosure Act mandates transparency for AI-generated content influenced by commercial arrangements.

The AI Advertising Disclosure Act requires entities deploying AI tools with over 50,000 monthly active users to disclose when AI-generated content is influenced by commercial arrangements. This includes maintaining a real-time registry of such arrangements. The Act prohibits AI tools from denying their AI nature or minimizing required disclosures. Users must be able to confirm if a response was influenced by a commercial arrangement. Violations can be enforced by the Federal Trade Commission and state attorneys general, with private right of action for affected individuals.

AI Advertising Disclosure Act mandates transparency for AI-generated content influenced by commercial arrangements.

The AI Advertising Disclosure Act requires entities deploying AI tools with over 50,000 monthly active users to disclose when AI-generated content is influenced by commercial arrangements. This includes maintaining a real-time registry of such arrangements. The Act prohibits AI tools from denying their AI nature or minimizing required disclosures. Users must be able to confirm if a response was influenced by a commercial arrangement. Violations can be enforced by the Federal Trade Commission and state attorneys general, with private right of action for affected individuals.