Virginia Consumer Protection Act; prohibited practices, streaming advertisement volume control.

From the Legislature

Streaming advertisement volume control; civil penalty. Requires a video streaming service, social media video service, or third-party advertising manager, as defined in the bill, that serves consumers residing in the Commonwealth to exercise reasonable care to normalize the audio of short-form content, as defined in the bill, so that such audio is not transmitted at a louder volume than the long-form content, also defined in the bill, it accompanies, consistent with the regulations adopted by the Federal Communications Commission pursuant to the federal Commercial Advertisement Loudness Mitigation (CALM) Act for television broadcast stations, cable operators, and other multichannel video programming distributors. The bill provides that the Office of the Attorney General shall enforce the provisions of the bill. The bill has a delayed effective date of July 1, 2027.