Virginia HB121 prohibits surveillance pricing and sets civil penalties for violations.
Virginia HB121 introduces a new chapter on surveillance pricing, prohibiting suppliers from engaging in such practices during consumer transactions. Surveillance pricing is defined as offering different prices based on personal data obtained through electronic surveillance technology. The bill outlines specific prohibited practices, including misrepresenting goods or services and failing to disclose certain information to consumers. Violations of this chapter are considered prohibited practices under existing consumer protection laws, subjecting violators to civil penalties.
Included in complete analysis
- Overview
- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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