Utah SB0293 amends consumer pricing laws to restrict data use in setting prices and mandates data retention.

Utah SB0293 amends consumer pricing laws by defining terms such as "automatic pricing system" and "personal data." It prohibits suppliers from using consumer data, including personal data, biometric data, purchase history, or inferences based on these attributes, to set prices. Exceptions allow data use for customer loyalty programs or discounts. Suppliers must retain data used in automatic pricing systems for at least three years. The Division of Consumer Protection is tasked with enforcing these provisions, with powers to impose fines and bring legal actions.

Utah SB0293 amends consumer pricing laws to restrict data use in setting prices and mandates data retention.

Utah SB0293 amends consumer pricing laws by defining terms such as "automatic pricing system" and "personal data." It prohibits suppliers from using consumer data, including personal data, biometric data, purchase history, or inferences based on these attributes, to set prices. Exceptions allow data use for customer loyalty programs or discounts. Suppliers must retain data used in automatic pricing systems for at least three years. The Division of Consumer Protection is tasked with enforcing these provisions, with powers to impose fines and bring legal actions.