Utah SB0256 modifies identity protection laws to address unauthorized use of personal identity in advertising and digital content.

Utah SB0256 expands the definition of personal identity abuse to include unauthorized distribution and trafficking in identity-replication tools. It provides exemptions for certain uses of personal identity and makes technical and conforming changes. The bill requires notice to a publisher before filing a defamation action based on digitally created content and limits recovery to actual damages if the publisher removes the content within days after receiving notice. It establishes an exclusive property right in an individual's personal identity for a particular cause.

Utah SB0256 modifies identity protection laws to address unauthorized use of personal identity in advertising and digital content.

Utah SB0256 expands the definition of personal identity abuse to include unauthorized distribution and trafficking in identity-replication tools. It provides exemptions for certain uses of personal identity and makes technical and conforming changes. The bill requires notice to a publisher before filing a defamation action based on digitally created content and limits recovery to actual damages if the publisher removes the content within days after receiving notice. It establishes an exclusive property right in an individual's personal identity for a particular cause.