Utah SB0177 amends product pricing laws to require suppliers using algorithmic pricing to disclose this fact to consumers.

Utah SB0177 amends the state's product pricing laws to include new definitions and requirements for suppliers using algorithmic pricing. The bill defines "algorithmic pricing" as the process of an algorithm setting the price of a good or service based on a consumer's personal data. It mandates that suppliers who use algorithmic pricing must include a specific disclaimer stating, "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The bill also makes technical changes to existing consumer protection laws.

Utah SB0177 amends product pricing laws to require suppliers using algorithmic pricing to disclose this fact to consumers.

Utah SB0177 amends the state's product pricing laws to include new definitions and requirements for suppliers using algorithmic pricing. The bill defines "algorithmic pricing" as the process of an algorithm setting the price of a good or service based on a consumer's personal data. It mandates that suppliers who use algorithmic pricing must include a specific disclaimer stating, "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The bill also makes technical changes to existing consumer protection laws.