Texas SB1960 establishes digital replication rights for individuals' voices and likenesses, allowing private causes of action for unauthorized use.
Texas SB1960 amends the Business & Commerce Code to establish digital replication rights for individuals' voices and likenesses. These rights are property rights, transferable and licensable, and do not expire on the death of the individual. The bill allows eligible plaintiffs to bring private causes of action against those who knowingly use digital replicas without authorization. Penalties include statutory damages and actual damages.
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