Texas HB5480 regulates digital advertising to promote competition and transparency.

Texas HB5480 amends the Business & Commerce Code to add a new chapter on competition and transparency in digital advertising. It prohibits certain ownership structures among digital advertising exchanges, buy-side brokerages, and sell-side brokerages. It requires buy-side and sell-side brokerages with over $5 billion in revenue to act in the best interest of their customers and seek the most favorable terms. The bill mandates transparency requirements, including providing customers with information on bid routing practices and data collection.

Texas HB5480 regulates digital advertising to promote competition and transparency.

Texas HB5480 amends the Business & Commerce Code to add a new chapter on competition and transparency in digital advertising. It prohibits certain ownership structures among digital advertising exchanges, buy-side brokerages, and sell-side brokerages. It requires buy-side and sell-side brokerages with over $5 billion in revenue to act in the best interest of their customers and seek the most favorable terms. The bill mandates transparency requirements, including providing customers with information on bid routing practices and data collection.