Texas HB4756 prohibits paid advertisements for prescription drugs, except for those targeting healthcare professionals or public health education.

Texas HB4756 amends the Business & Commerce Code to prohibit the dissemination of paid advertisements for prescription drugs. This prohibition does not apply to advertisements targeting medical, dental, or nursing professionals in scientific periodicals or those used for public health education by non-commercial entities. Violations are considered deceptive trade practices and can be pursued under existing law. The act takes effect on September 1, 2025.

Texas HB4756 prohibits paid advertisements for prescription drugs, except for those targeting healthcare professionals or public health education.

Texas HB4756 amends the Business & Commerce Code to prohibit the dissemination of paid advertisements for prescription drugs. This prohibition does not apply to advertisements targeting medical, dental, or nursing professionals in scientific periodicals or those used for public health education by non-commercial entities. Violations are considered deceptive trade practices and can be pursued under existing law. The act takes effect on September 1, 2025.