Texas HB4686 establishes a program to develop and market alcohol tourism, including wineries, breweries, and distilleries.

Texas HB4686 creates the Texas alcohol tourism development program, managed by the Texas Economic Development and Tourism Office. The program aims to boost tourism to and consumption of Texas-produced wine, beer, and distilled spirits. It involves developing a marketing plan, maintaining a list of wineries, breweries, and distilleries, and posting an updated list of those offering tours and tastings on a public website. The program also includes promoting these businesses as part of Texas tourism and educating consumers about Texas-made alcoholic beverages.

Texas HB4686 establishes a program to develop and market alcohol tourism, including wineries, breweries, and distilleries.

Texas HB4686 creates the Texas alcohol tourism development program, managed by the Texas Economic Development and Tourism Office. The program aims to boost tourism to and consumption of Texas-produced wine, beer, and distilled spirits. It involves developing a marketing plan, maintaining a list of wineries, breweries, and distilleries, and posting an updated list of those offering tours and tastings on a public website. The program also includes promoting these businesses as part of Texas tourism and educating consumers about Texas-made alcoholic beverages.