Texas HB2907 regulates landlords' use of tenants' names or likenesses for commercial purposes.

Texas HB2907 amends the Property Code to address the use of tenants' names or likenesses for commercial purposes by landlords. It mandates that any lease or agreement provision authorizing such use must allow tenants to opt out. Any such provision in a lease or agreement is void, and tenants can recover damages, injunctive relief, and attorney's fees if their names or likenesses are used without proper authorization. This applies to leases or agreements entered into or renewed after the act's effective date of September 1, 2025.

Texas HB2907 regulates landlords' use of tenants' names or likenesses for commercial purposes.

Texas HB2907 amends the Property Code to address the use of tenants' names or likenesses for commercial purposes by landlords. It mandates that any lease or agreement provision authorizing such use must allow tenants to opt out. Any such provision in a lease or agreement is void, and tenants can recover damages, injunctive relief, and attorney's fees if their names or likenesses are used without proper authorization. This applies to leases or agreements entered into or renewed after the act's effective date of September 1, 2025.