Tennessee SB0663 amends consumer data laws to enhance consumer control over personal data.

Tennessee SB0663 amends Tennessee Code Annotated, Title 47, Chapter 18, to strengthen consumer control over personal data. It allows consumers to designate an authorized agent to opt out of data processing for targeted advertising or sale. The bill mandates clear opt-out methods, prohibiting default settings and requiring affirmative consumer choices. It also ensures opt-out processes are consumer-friendly, consistent with laws, and allow controllers to verify consumer residency. The act takes effect July 1, 2025.

Tennessee SB0663 amends consumer data laws to enhance consumer control over personal data.

Tennessee SB0663 amends Tennessee Code Annotated, Title 47, Chapter 18, to strengthen consumer control over personal data. It allows consumers to designate an authorized agent to opt out of data processing for targeted advertising or sale. The bill mandates clear opt-out methods, prohibiting default settings and requiring affirmative consumer choices. It also ensures opt-out processes are consumer-friendly, consistent with laws, and allow controllers to verify consumer residency. The act takes effect July 1, 2025.