HB2052

Tennessee HB2052 aims to regulate dynamic, personalized algorithmic, and surveillance pricing in food retail establishments to protect consumers and.

Tennessee HB2052 amends the Tennessee Consumer Protection Act to regulate dynamic, personalized algorithmic, and surveillance pricing in food retail establishments. The bill prohibits large food retail establishments from using electronic shelving labels and requires clear and conspicuous disclosure of unit prices. It also bans the use of personal or protected data in setting prices, except for discounts based on purchase history. Violations are subject to penalties under the Tennessee Consumer Protection Act. The act takes effect July 1, 2026.