HB1468 prohibits entities from using personalized algorithmic pricing to set prices for goods or services in Tennessee.
HB1468 amends Tennessee law to prohibit entities from using personalized algorithmic pricing to set prices for goods or services in Tennessee. This means entities cannot use algorithms that use personal data to dynamically adjust prices for consumers. The act exempts entities subject to state insurance law and financial institutions regulated under federal law. Violations of this provision are considered unfair or deceptive acts under the Tennessee Consumer Protection Act. The act takes effect July 1, 2026.
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- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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