Lawyer advertising in South Carolina must disclose certain information to avoid being misleading.

South Carolina H5004 amends the state's code to regulate lawyer advertising. It requires that any advertising for legal services must clearly state that past results do not guarantee future outcomes and must disclose the amount of attorney fees and litigation costs deducted from any referenced settlement. Additionally, if a lawsuit against an insurance company is mentioned, the ad must clarify that the lawsuit would actually be against the individual or business named as the defendant. Violations are considered unfair trade practices and are enforceable by the Department of Consumer Affairs.

Lawyer advertising in South Carolina must disclose certain information to avoid being misleading.

South Carolina H5004 amends the state's code to regulate lawyer advertising. It requires that any advertising for legal services must clearly state that past results do not guarantee future outcomes and must disclose the amount of attorney fees and litigation costs deducted from any referenced settlement. Additionally, if a lawsuit against an insurance company is mentioned, the ad must clarify that the lawsuit would actually be against the individual or business named as the defendant. Violations are considered unfair trade practices and are enforceable by the Department of Consumer Affairs.