Rhode Island H7849 prohibits online retailers from using algorithms to increase prices based on consumer data.
Rhode Island H7849, known as the surveillance pricing and online retailing act, would prohibit online retailers from using algorithms to increase prices based on consumer data. The act defines "algorithmic price increase" as charging more than the baseline price when influenced by personal data. It mandates transparency notices for dynamic pricing influenced by factors like market conditions and inventory. Violations are considered deceptive trade practices, enforceable by the attorney general, with penalties up to $100 per violation. The act takes effect upon passage.
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