Pennsylvania SB806 mandates clear disclosure when content is generated by artificial intelligence.
Pennsylvania SB806 amends the Unfair Trade Practices and Consumer Protection Law to require clear and conspicuous disclosure when content is generated by artificial intelligence. This includes written text, images, audio, video, and other media. The disclosure must state that the content was generated using artificial intelligence and be presented in a manner that is readily noticeable, readable, and understandable to consumers. The act defines "artificial intelligence" as technology or tools that use predictive algorithms to create new content.
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