Pennsylvania HB95 requires disclosure of synthetic advertising content generated by artificial intelligence.

HB95 amends the Unfair Trade Practices and Consumer Protection Law to mandate clear and conspicuous disclosure when synthetic content is presented to consumers. This includes audio, visual, print, and promotional materials. The disclosure must state that the content was generated using artificial intelligence and be presented in a manner that is reasonably understandable and readily noticeable. The bill aims to prevent unfair methods of competition and deceptive practices by ensuring consumers are aware of synthetic content.

Pennsylvania HB95 requires disclosure of synthetic advertising content generated by artificial intelligence.

HB95 amends the Unfair Trade Practices and Consumer Protection Law to mandate clear and conspicuous disclosure when synthetic content is presented to consumers. This includes audio, visual, print, and promotional materials. The disclosure must state that the content was generated using artificial intelligence and be presented in a manner that is reasonably understandable and readily noticeable. The bill aims to prevent unfair methods of competition and deceptive practices by ensuring consumers are aware of synthetic content.